LibGuides: Marketing: Market & Consumer Research

Market & Consumer Research

BPL database: Demographics Now
REQUIRES BPL CARD AND PIN. Access a demographic report on any geography for information including income, housing, race, age, education, retail spending, consumer expenditures, and more.
Census Business Builder
Demographic and economic data to help you start or grow a business or understand the business landscape for a region.
City-Data
Profiles of American cities.
Claritas My Best Segments
Nonsubscribers can preview the top market segments for a given zip code.
State and County Quick Facts
From the U.S. Census, find quick facts about people and business by state and county.
StatsAmerica
Research demographic, workforce, and industry clusters.
US Census Data
From the U.S. Census, find information about the people living in a particular zip code (age, income, housing, employment, education, etc.)
Zipcodes.com
Demographic data by zipcode.

American Community Survey
"A mandatory, ongoing statistical survey that samples a small percentage of the population every year -- giving communities the information they need to plan investments and services"--from U.S. Census website. Includes: Social, Economic, Housing and Demographic Characteristics.
Bureau of Labor Statistics: Demographic Data
"This page contains information about national labor force statistics with demographic characteristics available from the Current Population Survey (CPS)"--from website.
Geographic Profile of Employment & Unemployment
From the BLS.
Wages by Area and Occupation
"BLS wage data are available by occupation for the Nation, regions, states, and many metropolitan areas"--from Bureau of Labor Statistics website.

American Customer Satisfaction Index
You can browse by industry or company.
Consumer Spending
From the Bureau of Economic Analysis.
Customer Expenditure Survey
Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit characteristics.
Surveys of Consumers
From University of Michigan, monthly report indexes on consumer confidence, current economic conditions, and consumer expectations for the economy.

ProQuest eBook Central This link opens in a new window
Contains many titles from New Strategist Press that are useful for market researchers: the "Who's Buying" series, "American Generations" series, "American Money" series, "American Consumers" series, and "American Money" series. Search "New Strategist Press" to see them all.

County Business Patterns
"County Business Patterns (CBP) is an annual series that provides subnational economic data by industry. This series includes the number of establishments, employment during the week of March 12, first quarter payroll, and annual payroll. ZIP Code Business Patterns data is available shortly after the release of County Business Patterns. It provides the number of establishments by employment-size classes by detailed industry in the U.S."
Statistics of U.S. Businesses
"Annual data include number of firms, number of establishments, employment, and annual payroll for most U.S. business establishments. The data are tabulated by geographic area, industry, and enterprise employment size"--from website.

American Time Use Survey
How Americans spend their time, by the Bureau of Labor Statistics.
Harris Poll
40 years of public opinion data. Click on the magnifying glass in order to search the data.
Pew Research Center's Social and Demographic Trends
Reports and data on social and demographic trends in the U.S.