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Marketing: Find Articles

Resources for students and faculty doing marketing research.

Find Articles

Before you begin doing your research, you may want to review the following research guides: 

Research Fundamentals

Online Library Orientation 

In addition to searching scholarly journals, conference proceedings, and dissertations, Google Scholar returns results from student theses and some papers from questionable sources, so evaluate each source carefully! Many articles are behind journal paywalls, so you can search for the article titles in the library databases or request full text at library@baystate.edu. 

Google Scholar Search

TO ACCESS LIBRARY RESOURCES OFF-CAMPUS: 

1. After clicking on a database, log in with your FULL BSC email address and email password.

2. If you are having trouble logging in, contact CTS at helpdesk@baystate.edu.

TO REQUEST THE FULL-TEXT OF AN ARTICLE:

Send the article citation to library@baystate.edu from your BSC email address. The librarians will attempt to obtain the article for you through interlibrary loan. The typical turnaround time is 3 business days.